In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, as well as various other realities about modern B2B marketing. We talk about how the acquiring journey is now entirely fragmented and the manner in which community structure can help marketing professionals take back control of t

Mark Donnigan: It's going fantastic, Ben. I am so pleased to be below on your program.Ben: Definitely. We're delighted to have you on the show. Especially provided the relevance and the urgency of the topic we're going to be dealing with over the program of this conversation also, which is one that I believe is truly under-discussed. One that could